Digital Marketing Specialist

Year    MH, IN, India

Job Description

Job Title: Digital Marketing Specialist



Location: Kalbadevi , Mumbai



Key Responsibilities:



Search Engine Optimization (SEO)



Conduct keyword research and competitor analysis. Optimize website content, on-page elements, and technical SEO. Manage backlink strategies and improve domain authority. Monitor search engine ranking performance and provide reports.

Social Media Optimization (SMO)



Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Create engaging content to increase brand visibility and audience engagement. Track and analyze social media performance metrics.

Google Ads



Plan, set up, and manage PPC campaigns (Search, Display, Remarketing). Optimize ads for maximum ROI and conversion rates. Conduct A/B testing of ad creatives, audiences, and keywords. Monitor daily performance and prepare campaign reports.

Facebook Ads



Create and manage Facebook & Instagram advertising campaigns. Set up audience targeting, budgeting, and bidding strategies. Optimize campaigns to increase reach, engagement, and conversions. Track performance through Meta Ads Manager.

Google Analytics & Reporting



Set up tracking, goals, and events in Google Analytics / GA4. Analyze website traffic, user behavior, and conversion paths. Provide data-driven insights and monthly performance reports. Identify improvement areas to enhance campaign effectiveness.

Qualifications



Bachelor's degree in Marketing, Business, or related field. 1-3 years of experience in digital marketing (adjust as needed). Strong knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console). Hands-on experience with Google Ads and Facebook Ads. Proficiency in Google Analytics / GA4. Excellent communication and analytical skills.
Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

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Job Detail

  • Job Id
    JD4835955
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MH, IN, India
  • Education
    Not mentioned
  • Experience
    Year