Job Description

We are looking for a skilled

Digital Marketing Specialist

who can manage and optimize our online presence across platforms. The ideal candidate must have hands-on experience in

Facebook Ads, Google Ads, YouTube Campaigns

, and

WordPress landing page creation

, with a strong understanding of education-sector marketing.

Key Responsibilities: Paid Advertising & Campaign Management

Plan, create, and optimize

Facebook/Meta Ads campaigns

for lead generation and brand awareness. Manage

Google Ads (Search, Display, Performance Max)

campaigns for high-intent traffic. Set up and handle

YouTube Ads

including in-stream, discovery, and remarketing campaigns. Monitor daily performance metrics and optimize campaigns for conversions and ROI. Conduct A/B testing on creatives, audiences, and landing pages.

Landing Page & Website Management

Create and manage high-converting

WordPress landing pages

for webinars, batches, and courses. Optimize pages for mobile, speed, SEO, and improved user experience. Track performance using Google Tag Manager, Analytics, and heatmap tools.

Lead Generation & Funnel Optimization

Execute performance-driven strategies to maximize student inquiries. Build remarketing funnels for warm and cold audiences. Coordinate with sales teams to improve lead quality and conversion rates.

Content & Brand Marketing Support

Coordinate with the creative team for ad copies, thumbnails, and videos. Ensure consistent brand communication across all platforms (Facebook, YouTube, Google).

Analytics & Reporting

Prepare weekly and monthly performance reports. Provide insights and recommendations for campaign improvements.

Skills & Qualifications:

2-5 years of experience in

Digital Marketing

(education sector preferred). Strong knowledge of

Facebook Ads Manager, Google Ads, YouTube Ads

. Experience with

WordPress, Elementor, or other page builders

. Understanding of

basic SEO, analytics, and conversion tracking

. Ability to work in a fast-paced, target-driven environment. Good communication and analytical skills.
Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person