Job Description

Roles and Responsibilities:

Develop and Execute Digital Marketing Strategies:

Create comprehensive digital marketing plans aligned with our business objectives, encompassing social media, paid advertising, content marketing, SEO/SEM, email marketing, and other relevant channels.

Social Media Marketing Expertise:

Develop and implement engaging social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube). Create compelling and relevant content calendars, ensuring consistent brand messaging. Manage social media communities, engage with followers, and respond to inquiries. Stay up-to-date with the latest social media trends, algorithms, and best practices. Track, analyze, and report on social media performance, providing insights and recommendations for optimization.

Meta Ads Management:

Plan, create, and manage effective paid advertising campaigns on Meta platforms (Facebook and Instagram Ads). Conduct thorough audience research and segmentation to target the right demographics and interests. Develop compelling ad creatives and ad copy that drive conversions. Implement and manage bidding strategies and budgets to maximize ROI. Monitor campaign performance, analyze key metrics, and provide regular reports with actionable insights. Conduct A/B testing to optimize ad creatives, targeting, and landing pages.

Collaboration and Coordination:

Work closely with the marketing team, sales team, and other departments to ensure alignment and integrated marketing efforts. Coordinate with content creators, graphic designers, and other stakeholders to produce high-quality marketing materials.

Performance Monitoring and Analysis:

Establish and track key performance indicators (KPIs) for all digital marketing activities. Utilize analytics tools (e.g., Google Analytics, Meta Ads Manager) to monitor performance, identify trends, and generate reports. Provide data-driven insights and recommendations for continuous improvement.

Staying Updated:

Continuously learn and stay abreast of the latest digital marketing trends, technologies, and best practices.

Budget Management:

Manage and optimize digital marketing budgets to ensure cost-effectiveness and maximize returns.

Qualifications and Experience:

Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience ([Number] years) in developing and executing digital marketing strategies. Demonstrable experience in managing and growing social media presence for brands. Significant hands-on experience in planning, launching, managing, and optimizing Meta (Facebook and Instagram) Ads campaigns. Strong understanding of social media analytics and Meta Ads Manager. Proficiency in using various social media management tools and analytics platforms. Excellent analytical and problem-solving skills with a data-driven approach. Strong communication, presentation, and interpersonal skills. Ability to work independently and as part of a team. Must be willing to work from our office in Pune.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Schedule:

Day shift

Ability to commute/relocate:

Kothrud, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

Masters's (Required)

Experience:

Digital marketing: 3 years (Required)

Language:

English (Required) Marathi (Preferred) Hindi (Preferred)

Work Location: In person

Expected Start Date: 05/06/2025

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹60,000.00 per month

Ability to commute/relocate:

Kothrud, Pune, Maharashtra: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Education:

Master's (Required)
Experience:

Social media marketing: 3 years (Required) Performance management: 2 years (Required)
Language:

English (Required) Marathi (Preferred)
Location:

Kothrud, Pune, Maharashtra (Preferred)
Work Location: In person