We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing strategies and a passion for driving online engagement. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive website traffic.
Responsibilities
Develop and execute digital marketing strategies across various channels including SEO, SEM, email marketing, and social media.
Utilize SEO tools to optimize website content for search engines and improve organic search rankings.
Conduct keyword research to identify opportunities for content creation and optimization.
Manage social media accounts, creating engaging content that resonates with target audiences.
Implement conversion optimization techniques to enhance user experience and increase lead generation.
Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
Create compelling content for blogs, websites, and social media platforms that aligns with brand messaging.
Design graphics using Adobe Creative Suite for use in digital campaigns.
Collaborate with cross-functional teams to ensure cohesive messaging across all platforms.
Stay updated on industry trends and emerging technologies to keep our marketing efforts innovative.
Skills
Proficient in SEO tools and techniques, including keyword research and on-page optimization.
Strong understanding of conversion optimization principles.
Experience with social media marketing strategies across various platforms.
Familiarity with Adobe Photoshop and Adobe Creative Suite for graphic design tasks.
Knowledge of WordPress for website management and content updates.
Proficient in Google Ads, Google AdWords, and performance marketing strategies.
Experience with HTML, CSS, JavaScript, and SQL is a plus for technical aspects of digital marketing.
Strong skills in content creation, copywriting, and email marketing campaigns.
Ability to analyze data using Google Analytics to drive decision-making processes.
Familiarity with e-commerce platforms and B2B marketing strategies is advantageous.
Experience with marketing automation tools to streamline campaign execution. Join us as we strive to enhance our digital presence and engage our audience effectively through innovative marketing solutions.
Job Types: Part-time, Internship
Expected hours: 28 per week
Work Location: In person
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