SoftGen Solutions LLP is a fast-growing software development company specializing in innovative solutions, including our flagship
Mobile App for Brokers and Sales Teams
. We are looking for a dynamic and self-driven
Digital Marketing Executive
to generate qualified leads, build our brand presence, and manage all digital campaigns -- including
WhatsApp marketing
-- independently.
Key Responsibilities
Lead Generation & Sales Support
Plan and execute multi-channel digital campaigns to generate leads for the
Broker App
.
Run targeted
Google Ads, LinkedIn Ads, Facebook Ads, and WhatsApp campaigns
.
Collaborate with sales teams to drive conversions.
Branding & Social Media Management
Manage company presence across LinkedIn, Facebook, Instagram, and Twitter.
Create content, creatives, and campaigns to build strong online branding.
Handle
WhatsApp Business API / WhatsApp Campaigns
for promotions, product updates, and client engagement.
Content & Marketing Collateral
Develop engaging content for social media, WhatsApp blasts, emailers, website, and brochures.
Coordinate with designers for impactful creatives and short videos.
Analytics & Reporting
Track campaign performance (SEO, SEM, PPC, WhatsApp CTR, SMM).
Prepare weekly/monthly reports on leads generated, conversions, and campaign ROI.
SEO & Website Optimization
Improve organic visibility with SEO and keyword strategies.
Manage landing pages to optimize lead generation.
Requirements
Degree in Marketing, Business, or related field.
Minimum 2 years' experience
in digital marketing with hands-on exposure to lead generation.
Practical knowledge of
WhatsApp Business tools, bulk messaging platforms, or CRM-integrated WhatsApp campaigns
.
Strong expertise in SEO, SEM, Google Analytics, and social media advertising.
Ability to work
independently
and handle end-to-end marketing execution.
Excellent communication and creative storytelling skills.