Digital Marketing Specialist

Year    MH, IN, India

Job Description

We are looking for a result-driven and innovative

Digital Marketing Specialist

to lead our online marketing initiatives. This role requires a mix of strategic thinking, creative execution, and analytical expertise to enhance

brand awareness, drive qualified leads, manage performance campaigns, and strengthen influencer partnerships

.

The ideal candidate is a self-starter with proven experience in

digital marketing strategies, PPC campaign management, influencer collaborations, content-driven marketing, and social media growth

.

Key Responsibilities:



1. Brand Awareness & Strategy



Develop and implement

integrated digital marketing strategies

aligned with overall business objectives. Build and enhance

brand presence

across digital channels to increase visibility and recognition. Ensure consistency in brand voice, identity, and messaging across all online platforms. Conduct

competitive benchmarking

and market research to position the brand effectively.

2. Performance Marketing (PPC, Paid Campaigns & Analytics)



Plan, launch, and optimize

PPC campaigns

(Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube, etc.). Monitor and improve

ROI, CTR, CPC, conversion rates, and other KPIs

. Manage

remarketing and retargeting campaigns

to improve customer acquisition. Analyze campaign data using

Google Analytics, GA4, and other reporting tools

, providing actionable insights.

3. Influencer & Partnership Marketing



Identify, onboard, and manage relationships with

influencers, bloggers, and brand advocates

. Develop influencer campaigns that align with brand goals and measure performance against KPIs. Negotiate collaborations, sponsorships, and partnerships to maximize brand reach.

4. Content & Social Media Marketing



Manage and grow

social media platforms

(Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) through engaging content. Collaborate with the creative/content team to deliver

visuals, videos, and copywriting

tailored for campaigns. Drive community engagement, respond to customer queries, and manage brand reputation online. Track social media performance, audience insights, and engagement trends.

5. Data, Reporting & Optimization



Prepare

weekly, monthly, and quarterly performance reports

on digital campaigns. Use data-driven insights to recommend improvements and future strategies. Stay updated with

digital marketing trends, emerging technologies, and best practices

to implement innovative growth strategies.

Required Skills & Qualifications



Proven

1.5+ years of experience

in Digital Marketing or related role. Strong expertise in

PPC campaign management

(Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads). Experience in

brand awareness campaigns, influencer marketing, and online reputation management

. Proficiency in

SEO, SEM, social media marketing, and email marketing

. Hands-on knowledge of tools:

Google Analytics, GA4, SEMrush, Ahrefs, HubSpot, Hootsuite, Mailchimp

. Strong

analytical skills

with ability to interpret campaign data and optimize accordingly. Excellent

communication, copywriting, and project management skills

. Bachelor's degree in

Marketing, Business Administration, Digital Media, or related field

.

Preferred / Nice to Have



Certifications in

Google Ads, Facebook Blueprint, HubSpot, or Digital Marketing (preferred)

. Experience in

both B2B and B2C marketing environments

. Knowledge of

marketing automation tools

(HubSpot, Marketo, ActiveCampaign). Creative thinking with ability to bring fresh ideas to campaigns.

Key Performance Indicators (KPIs)



Growth in

brand visibility and social media engagement

. ROI from

PPC and influencer campaigns

. Increase in

lead generation, conversions, and sales

. Performance of

paid and organic traffic campaigns

. Measurable contribution to

business growth objectives

.
Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹50,000.00 per month

Benefits:

Paid time off
Ability to commute/relocate:

Hadapsar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Are you Immediate Joiner?
Work Location: In person

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Job Detail

  • Job Id
    JD4369908
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MH, IN, India
  • Education
    Not mentioned
  • Experience
    Year