Job Description

A Digital Marketing Specialist plays a key role in enhancing the company's online presence and driving traffic through various digital channels. Their responsibilities involves both SEO and Social Media Management tasks, including:

Content Strategy

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Developing comprehensive content strategies that align with SEO objectives and are optimized for social media platforms.

Keyword Research

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Conducting keyword research to identify high-value search terms that can be integrated into content for SEO purposes.

Content Creation

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Producing engaging and optimized content, including blog posts, articles, social media updates, and multimedia content.

On-Page Optimization

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Implementing SEO best practices on websites, such as optimizing meta tags, headings, and internal links.

Social Media Campaigns

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Planning and executing social media campaigns to drive brand awareness, engagement, and conversions.

Community Engagement

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Building and nurturing relationships with followers by actively responding to comments, messages, and mentions.

Analytics and Reporting

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Monitoring key performance indicators (KPIs) for both SEO and social media efforts using tools like Google Analytics, SEMrush, and social media analytics platforms.

Optimizing User Experience (UX)

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Collaborating with web developers to enhance website usability and optimize conversion paths.

Continuous Optimization

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Conducting A/B testing and implementing data-driven optimizations to improve campaign performance and website visibility.

Staying Updated

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Keeping abreast of industry trends, algorithm updates, and emerging technologies to adapt strategies accordingly.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Health insurance
Work Location: In person