Job Description

We are looking for a highly skilled and results-driven

Digital Marketing Specialist

with advanced expertise in

Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads

. The ideal candidate will have hands-on experience in managing end-to-end paid campaigns, optimizing performance, and delivering measurable ROI.

Key Responsibilities:

Plan, create, and manage high-performing campaigns on

Meta Ads, Google Ads, and LinkedIn Ads

. Conduct in-depth keyword research, audience segmentation, and competitor analysis. Develop and implement strategies to optimize ad performance and achieve campaign KPIs. Create compelling ad creatives and coordinate with the design team for visuals and videos. Monitor and analyze campaign performance using platform analytics and reporting tools. Manage advertising budgets effectively and ensure maximum ROI. Stay updated with the latest trends, features, and best practices in paid advertising. A/B test ad creatives, targeting, and bidding strategies for continuous improvement. Collaborate with the marketing team to align paid campaigns with overall marketing goals.

Requirements:

Minimum 2 years of experience

in managing

Meta Ads, Google Ads, and LinkedIn Ads

campaigns. Proven track record of delivering successful PPC campaigns with measurable results. Advanced knowledge of

campaign setup, optimization, and tracking

. Strong analytical skills with experience in tools like

Google Analytics, Tag Manager, and Data Studio

. Excellent understanding of

conversion tracking, remarketing, and audience targeting

. Ability to work with minimal supervision and manage multiple campaigns simultaneously. Strong communication and reporting skills.

Preferred Qualifications:

Google Ads and Meta Blueprint certifications. Experience with marketing automation tools and CRM integration. Basic knowledge of SEO to complement paid campaigns.

Benefits:

Competitive salary package. Performance-based incentives. Opportunities for upskilling and certifications. Collaborative and growth-oriented work environment.
Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Food provided
Education:

Diploma (Preferred)
Experience:

Social media marketing: 2 years (Preferred)
Work Location: In person