Digital Marketing Specialist

Year    MH, IN, India

Job Description

Position

: Digital Marketing Specialist

Experience

: 3-4 years

Location

: Work from home

About the Role



We are seeking a

Digital Marketing Specialist

with 3-4 years of experience in

beauty, wellness, or lifestyle marketing

to lead Fleurveda's digital growth strategy. The ideal candidate is

performance-driven, AI-savvy, and passionate about beauty branding

. You will be responsible for building brand awareness, driving online sales, and optimizing performance across digital platforms.

Key Responsibilities



Plan and execute

end-to-end digital marketing campaigns

for Fleurveda across social media, search, and e-commerce. Manage

performance marketing (Google Ads, Meta Ads, influencer-driven conversions, remarketing, etc.)

to achieve ROI and brand growth. Utilize

AI-based tools

for ad optimization, content generation, audience insights, and campaign automation. Drive brand visibility through

SEO, SEM, influencer collaborations, and social commerce strategies

. Coordinate with creative and content teams to ensure consistency in brand storytelling. Monitor campaign performance, analyze data, and deliver actionable insights. Work closely with PR & Project Manager to integrate campaigns into larger brand launches. Keep up with the latest trends in

beauty marketing, AI tools, and digital performance strategies

.

Skills & Qualifications



3-4 years of experience in

digital marketing

, preferably in the

beauty, wellness, or lifestyle sector

. Proven track record in

performance marketing

(Google Ads, Meta Ads, PPC, influencer ROI). Strong understanding of

AI-enabled tools

for campaign management, content, and analytics. Proficiency in

SEO, SEM, email marketing, and paid advertising

. Excellent analytical, reporting, and optimization skills. Creative thinker with strong attention to aesthetics and brand storytelling. Hands-on experience in

beauty product launches

is a plus.
Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?35,000.00 per month

Work Location: Remote

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Job Detail

  • Job Id
    JD4088810
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MH, IN, India
  • Education
    Not mentioned
  • Experience
    Year