Job Description

Job Overview:

We are seeking a creative and data-driven

Digital growth & Social Media strategist.

:

We are looking for a highly motivated and creative

Digital Growth & Social Media Strategist

to lead performance marketing and social media efforts across multiple brands. The ideal candidate is both analytical and creative, with a strong understanding of digital trends, paid advertising platforms, content creation, and audience engagement strategies.

You will be responsible for planning and executing growth-focused campaigns, managing paid ads (Google Ads, Meta Ads), designing content, and optimizing digital strategies to drive brand visibility, traffic, and conversions.

Key Responsibilities:Growth Marketing & Paid Advertising

Strategize, launch, and optimize

Google Ads and Meta Ads

campaigns with a focus on ROI, lead generation, and conversions. Analyze campaign data, track KPIs (CTR, CPA, ROAS), and implement A/B testing to improve performance. Identify growth opportunities through targeted ads, landing page optimization, and funnel improvements.

Social Media Strategy & Management

Develop and execute multi-platform social media strategies across

Instagram, Facebook, LinkedIn, Twitter/X, and TikTok

. Create and manage content calendars that align with brand goals and audience interests. Increase community engagement, brand awareness, and follower growth through impactful campaigns.

Creative Content Development

Design branded social media graphics and ad creatives using

Canva or Photoshop

. Edit short-form videos and reels using tools like

CapCut or Adobe Premiere Rush

. Ensure consistent visual branding and messaging across all channels.

Content Marketing & SEO Support

Write and edit

SEO-friendly blog posts, articles, and guest content

to drive organic traffic. Collaborate with internal teams on content strategy and campaign planning. Repurpose high-performing content across platforms to maximize reach.

Requirements:

Minimum

2 years

of experience in digital marketing, social media strategy, or performance marketing. Proven track record in running

Google Ads and Meta Ads

campaigns. Strong understanding of content strategy, audience targeting, and digital trends. Proficiency in

Canva, Photoshop

, or similar design tools. Experience in

video editing

(CapCut, Premiere Rush, etc.) and short-form content creation. Excellent communication and analytical skills, with the ability to turn data into insights.

Job Type:

Full-Time

Pay: ?15,000.00 - ?30,000.00 per month

Job Type: Full-time

Pay: ?15,000.00 - ?30,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person

Expected Start Date: 16/08/2025