Job Description

Contact HR : Sharmila Shinde : 9850011245

Work From Office only

Key Responsibilities:

Digital Strategy & Campaign Management

Plan and execute

online marketing campaigns

to drive student inquiries and admissions. Design and manage

lead generation funnels

for courses using Google Ads, Facebook/Instagram Ads, YouTube, etc. Analyze campaign performance and optimize for maximum ROI and CPL (Cost Per Lead).

SEO & Website Optimization

Improve website

SEO ranking

, monitor keywords, backlinks, and analytics. Coordinate with content/tech teams to ensure proper on-page and off-page optimization.

Social Media Marketing

Create, post, and manage engaging content across

Instagram, Facebook, LinkedIn, YouTube

. Run targeted ad campaigns to promote events, webinars, courses, and testimonials.

Email & WhatsApp Marketing

Build and maintain student/parent databases. Design and send

email & WhatsApp drip campaigns

for promotions, nurturing, and re-engagement.

Analytics & Reporting

Track KPIs using tools like

Google Analytics, Meta Business Manager, and CRM dashboards

. Prepare weekly/monthly performance reports and suggest improvements.

Required Skills:

Proven experience with

Google Ads, Meta Ads, SEO tools

(SEMRush, Ahrefs, etc.) Good knowledge of

Canva / Photoshop / basic video editing

tools Excellent content and copywriting skills for educational audience Familiarity with CRM tools (Zoho, HubSpot, Leadsquared preferred) Strong analytical, reporting, and A/B testing skills

Educational Qualification:

Bachelor's or Master's Degree in Marketing, Digital Media, or relevant field Certification in

Google Ads, Meta Blueprint, HubSpot

(preferred)
Job Type: Full-time

Pay: ?15,000.00 - ?35,000.00 per month

Benefits:

Provident Fund
Work Location: In person