Job Description

Key Responsibilities

Execute multi-channel digital marketing campaigns across SEM, social media, email marketing, and content marketing Manage day-to-day operations of paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn Create and optimize landing pages to maximize conversion rates and user experience Develop and execute email marketing campaigns including drip sequences, newsletters, and promotional campaigns Collaborate with the content team to create compelling marketing materials including blog posts, whitepapers, case studies, and social media content Develop and maintain a content calendar aligned with marketing objectives and product launches Create performance-driven ad copy, email templates, and marketing collaterals Optimize content for search engines and user engagement across all digital touchpoints Monitor and analyse campaign performance using GA4, Search Console, andplatform-specific analytics Generate weekly and monthly performance reports with actionable insights and recommendations Conduct A/B tests on campaigns, landing pages, and email sequences to optimize performance Track and report on key metrics including lead generation, cost per acquisition, conversion rates, and ROI Identify trends and opportunities for campaign optimization and scaling Implement lead scoring and segmentation strategies to improve lead quality Manage marketing automation workflows and lead nurturing sequences Collaborate with sales team to ensure smooth lead feedback integration Optimize conversion funnels to improve lead-to-customer conversion rates Utilize marketing automation platforms (HubSpot, Marketo, or similar) for campaign execution Evaluate and implement new marketing tools and technologies to improve efficiency Maintain data hygiene and ensure accurate tracking across all marketing touch points Document processes and create standard operating procedures for campaign execution
Job Type: Full-time

Pay: ?400,000.00 - ?600,000.00 per year

Benefits:

Health insurance Provident Fund Work from home
Schedule:

Day shift
Application Question(s):

Do you have laptop? Are you willing to work 6 days in a week?
Work Location: In person