Job Description

Job Title: Digital Marketing Specialist

Experience : 3-5 years

Location: Mulund, Mumbai (ON-SITE JOB)

Key Responsibilities:

1. Paid Advertising & Social Media Marketing

Plan, execute, and optimize Meta Ads (Facebook & Instagram), Google Ads, PPC, and Local Listings Management to maximize ROI. Manage Google Ads, PFM, and other paid media campaigns to drive traffic and conversions.
2. SEO & Website Optimization

Implement SEO strategies (on-page & off-page) to enhance search engine rankings and organic visibility. Conduct keyword research, competitor analysis, and content optimization to improve website performance. Monitor website traffic and optimize conversion rates (CRO) for better lead generation.
3. Data-Driven Marketing & Performance Analysis

Conduct A/B testing to identify high-performing marketing strategies. Utilize Google Analytics and other data tools to track, measure, and optimize campaign performance. Provide insights and recommendations based on campaign analysis.

Requirements

:

Bachelor's degree in Marketing, Business, or a related field.

3-5 years of experience in digital marketing, preferably in an advertising agency.

Proven experience in SEO, Google Ads, Meta Ads, and other paid media platforms.

Strong analytical skills with hands-on experience in Google Analytics & A/B testin

g.

Excellent communication, collaboration, and team-handling skill

s.
If you're a strategic thinker with a data-driven approach, we'd love to have you on board!

Job Types: Full-time, Permanent

Pay: ?45,000.00 - ?60,000.00 per month

Benefits:

Leave encashment Paid time off
Schedule:

Day shift Morning shift
Supplemental Pay:

Yearly bonus
Application Question(s):

How many years of experience do you have in PPC marketing? Are you willing to travel to Mulund everyday?
Experience:

Digital marketing: 3 years (Required)
Work Location: In person

Expected Start Date: 12/07/2025