Job Description

We are a Dubai-based company hiring an experienced Meta & Google Ads Specialist . The role involves managing paid advertising campaigns and creating content for ads and landing pages. The ideal candidate should be performance-driven with strong analytical skills and creative copywriting abilities.

Responsibilities

Manage and optimize paid campaigns on: Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube, Performance Max) Conduct keyword research, audience segmentation, and campaign structuring Monitor performance and adjust strategies to maximize ROI & minimize CPA Write engaging ad copy and content for creatives/landing pages Coordinate with design/content teams for visuals and marketing assets Implement tracking using GA4, Google Tag Manager, and Meta Pixel Handle budgeting, bidding strategies, and pacing Prepare weekly/monthly performance reports and insights Stay updated on industry trends, platform features, and best practices

Requirements

Proven experience in Meta & Google Ads management Strong understanding of CPC, CPA, ROAS, CTR, funnels, and attribution Ability to write clear and compelling ad copy/content Hands-on experience with GA4, Meta Pixel, & Tag Manager Analytical mindset with reporting proficiency Knowledge of landing page optimization (preferred) Google & Meta Certifications (bonus but not mandatory)

Benefits

Company-provided accommodation Competitive salary (based on experience) Opportunity to work with a Dubai-based company Exposure to multi-industry digital ad campaigns Growth-oriented work environment

Work Location

Must be willing to relocate (accommodation provided)
Job Type: Full-time

Ability to commute/relocate:

Kerala, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

* How many years of experience you have in handling Meta & Google Ads?