Job Description

About the Role

We are looking for a results-driven

Digital Marketing Specialist

with 1-2 years of hands-on experience in executing and optimizing digital campaigns. The ideal candidate has a strong understanding of digital channels, creative content execution, and performance marketing. Experience in the

EdTech industry

will be considered a big plus.

Key Responsibilities:

Plan, execute, and optimize digital marketing campaigns across channels (Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube, etc.). Manage and grow SEO/SEM performance to increase organic reach and conversions. Coordinate with content, design, and product teams to create engaging campaign assets (blogs, landing pages, creatives, videos). Execute email and WhatsApp marketing campaigns to drive engagement and retention. Track and analyze campaign performance using tools like Google Analytics, Ads Manager, and CRM dashboards. Support social media strategies to build brand awareness and community engagement. Conduct competitor and market research to identify new opportunities. Assist in lead generation campaigns and nurture funnel optimization. Knowledge about advanced technologies and aware about current trends and updates in market.

Required Skills & Qualifications:

Run and optimize campaigns across Google Ads, Meta (FB/Instagram), LinkedIn, and YouTube Improve SEO/SEM performance and organic reach Support email & WhatsApp marketing campaigns for engagement and retention Track & analyze campaign performance using Google Analytics, Ads Manager, and CRM tools
Need to have knowledge in current market trends and AI based updates.

Collaborate with content & design teams for creatives, blogs, and landing pages Assist in lead generation campaigns and funnel optimization

What We're Looking For:

1-2 years of hands-on digital marketing experience (SEO, SEM, SMM, paid campaigns) Proficiency in Google Ads, Meta Business Manager, Google Analytics, and email marketing tools Strong communication and analytical skills Ability to manage multiple campaigns and deadlines

Bonus:

Prior

EdTech industry experience

, CRM/automation knowledge, or creative design skills (Canva, Photoshop)

Why Join Us?

Be part of a fast-growing

EdTech environment

Competitive salary and performance-based incentives. Collaborative team and career development opportunities
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement Paid time off
Ability to commute/relocate:

Bengaluru Urban, Karnataka: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Application Question(s):

How many years of experience do you have in generating meta ads?
Experience:

Digital marketing : 2 years (Required)
Language:

Malayalam (Required)
Location:

* Bengaluru Urban, Karnataka (Required)