Job Description

Develop and implement digital marketing strategies

to promote the company's products, services, or brand across multiple online platforms.

Plan and execute campaigns

for SEO, SEM, social media, email marketing, and display advertising.

Manage and optimize website content

to ensure improved visibility and higher rankings on search engines (Google, Bing, etc.).

Conduct keyword research

and implement best SEO practices for both on-page and off-page optimization.

Plan and manage social media marketing efforts

(Facebook, Instagram, LinkedIn, X/Twitter, YouTube, etc.) to build brand awareness and audience engagement.

Monitor and analyze performance metrics

such as traffic, engagement, conversion rates, ROI, and campaign effectiveness using tools like Google Analytics, Google Ads, and Meta Business Suite.

Create and manage paid advertising campaigns

(Google Ads, Meta Ads, LinkedIn Ads, etc.) and track performance to maximize ROI.

Coordinate with the content and design teams

to produce creative marketing materials such as blogs, infographics, videos, and landing pages.

Develop and execute email marketing campaigns

--from database management to designing, scheduling, and tracking performance.

Stay updated with the latest digital marketing trends, tools, and algorithms

to keep the brand competitive and relevant.

Manage and grow online reputation

through customer engagement, reviews, and response strategies.

Collaborate with the sales and product teams

to align marketing campaigns with business objectives.

Prepare monthly reports and dashboards

summarizing campaign results, insights, and recommendations for improvement.

Utilize marketing automation tools and CRM systems

to streamline marketing operations and track customer journeys.

Identify and explore new digital channels and growth opportunities

to increase reach and lead generation.
Job Type: Full-time

Pay: From ?25,000.00 per month

Work Location: In person