Digital Marketing Specialist

Year    Kottayam, KL, IN, India

Job Description

: Digital Marketing Specialist



Experience:

Minimum 2 years

Location:

Kottayam, Kerala

Employment Type:

Full-time

About Us



Datameris is a forward-thinking organization committed to leveraging modern digital marketing strategies to drive measurable business growth. We are looking for a skilled

Digital Marketing Specialist

with hands-on experience in

SEO, Google Ads, and Meta Ads

to join our team and strengthen our digital marketing efforts.

Role Objectives



Develop and implement effective digital marketing strategies aligned with organizational goals. Conduct market and competitor research to identify opportunities for growth. Create, launch, and optimize marketing campaigns across multiple digital channels. Analyze campaign performance using analytics tools and provide data-driven recommendations. Communicate campaign progress and KPIs clearly with the internal team and clients.

Key ResponsibilitiesSEO & Content Optimization



Perform keyword research and optimize website content to increase organic visibility. Conduct technical SEO audits to improve site health, speed, and usability. Analyze competition and industry trends to craft effective SEO strategies.

Google Ads Management



Plan, execute, and optimize Google Ads campaigns focused on traffic, conversions, and revenue. Manage bidding strategies, ad creatives, keywords, and audience targeting for higher ROI. Prepare detailed performance reports with actionable insights.

Meta Ads (Facebook & Instagram) Management



Develop effective paid campaigns on Meta platforms to achieve business objectives. Create engaging creatives and persuasive ad copy to maximize conversions. Monitor, analyze, and refine campaigns based on KPIs.

Campaign Performance & Analytics



Track core metrics such as CTR, conversion rate, CPL, and ROAS. Use tools like GA4, Search Console, and Meta Business Suite to derive insights. Test new strategies, audiences, and creatives to consistently improve results.

Industry Trends & Innovation



Stay updated on the latest digital marketing trends, tools, and platform updates. Recommend innovative ideas and strategies to improve overall marketing performance.

Required Skills & Qualifications



Minimum

2 years

of hands-on experience in

SEO, Google Ads, and Meta Ads

. Strong working knowledge of tools such as

Google Analytics, SEMrush, Ahrefs, Google Tag Manager, GA4, and Meta Ads Manager

. Excellent understanding of audience targeting, campaign optimization, and conversion funnels. Strong analytical skills with the ability to convert data into actionable insights. Excellent communication and presentation abilities. Certifications in Google Ads, Meta Ads, or related domains are an added advantage.

What We Offer



Competitive salary. A collaborative and innovative work environment. Opportunities to work on advanced tools, platforms, and marketing strategies. Professional growth and performance-based learning opportunities.

Important Note



Datameris will be

relocating from Kottayam to Kochi in the coming months

.
The selected candidate should be

flexible and willing to relocate

once operations shift.

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4801318
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kottayam, KL, IN, India
  • Education
    Not mentioned
  • Experience
    Year