Job Description

Digital Marketing Specialist

Location:

Kottayam |

Type:

Full-time |

Experience:

1-3 years

About IPSR

ipsr solutions limited is a global AI-driven IT and EdTech public limited company established in 2000 and headquartered in India. With over 25 years of excellence in

IT training, software development, digital marketing, and academic consulting

, IPSR has partnered with 500+ institutions and created over 1,00,000 professionals across 60+ countries.

As the world's leading

Red Hat Training & Certification Partner

with 40+ national and international awards, IPSR continues to redefine education and enterprise through innovation in

AI, Cloud, DevOps, Cybersecurity, Data Science, and Digital Marketing.

Position Overview

We are seeking a highly motivated

Digital Marketing Specialist

with a strong understanding of both creative strategy and data analytics. The ideal candidate will be responsible for enhancing IPSR's digital presence, leading SEO initiatives, managing social media channels, and executing paid advertising campaigns that align with organizational goals.

Key Responsibilities

Develop, implement, and optimize comprehensive

SEO and digital marketing strategies

to increase online visibility and engagement. Plan, manage, and grow

social media platforms

(LinkedIn, Instagram, Facebook, YouTube, etc.) through structured content calendars and campaign execution. Collaborate closely with

content creators, designers, and developers

to ensure all campaigns are aligned with brand tone, visual identity, and marketing objectives. Create and manage

paid advertising campaigns

(Google Ads, Meta Ads, LinkedIn Ads) for brand awareness, lead generation, and conversion optimization. Conduct keyword research, competitor benchmarking, and site audits to drive measurable growth in organic and paid performance. Analyze campaign results using tools such as

Google Analytics, Search Console, Tag Manager, and Meta Business Suite

, and prepare detailed performance reports. Contribute to creative ideation for digital content, integrating storytelling and data insights to enhance campaign effectiveness. Stay informed on emerging trends, AI-driven marketing tools, and algorithm changes to ensure IPSR maintains a competitive digital presence.

Required Skills & Qualifications

Proven experience as a

Digital Marketing Specialist

or in a similar role within a results-oriented digital environment. Strong proficiency in

SEO principles, social media management, and paid advertising platforms

(Google Ads, Meta Ads, LinkedIn Campaigns, etc.). Sound knowledge of

Google Analytics, Tag Manager, Search Console

, and other performance tracking and reporting tools. Experience in

content strategy development

, link-building campaigns, and optimization for digital engagement. Demonstrated ability to

collaborate effectively

within multidisciplinary teams involving design, content, development, and strategy functions. A strong sense of

creativity and innovation

with the ability to conceptualize engaging digital campaigns that align with brand objectives. Excellent

communication, analytical, and problem-solving skills

, with attention to detail and a data-driven approach. A

learning mindset

with enthusiasm for exploring emerging trends, AI-driven tools, and evolving marketing technologies. Bachelor's degree in

Marketing, Business Administration, Communication, or a related discipline

preferred.

Desirable Skills

Experience with

Local SEO

and

Google My Business

optimization. Knowledge of

Conversion Rate Optimization (CRO)

, A/B testing, and

landing page optimization

.

What We Offer

Competitive salary with performance-based incentives. A collaborative, creative, and growth-oriented work environment. Continuous professional development and learning support.

Apply Now:

Job Type: Full-time

Work Location: In person