Digital Marketing Specialist

Year    Kottayam, Kerala, India

Job Description


The 100% Export Oriented manufacturing company looking for a Digital Marketing expert who is responsible for plays a vital role in creating a digital presence, attracting customers, and driving business growth through effective online strategies. The candidate should have 3+ years of experience in the same field need to be applied. Here are key responsible areas for a Digital Marketing Executive: \xe2\x80\xa2 Digital Strategy Development:

  • Develop and implement a comprehensive digital marketing strategy aligned with business goals.
  • Identify target audiences and create buyer personas for export and retail segments.
\xe2\x80\xa2 Website Management:
  • Oversee the company\'s website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
  • Collaborate with the IT team to implement necessary updates and improvements.
\xe2\x80\xa2 Social Media Management:
  • Create and manage social media profiles on platforms relevant to the target audience.
  • Develop and execute social media campaigns to enhance brand visibility.
\xe2\x80\xa2 Content Creation and Marketing:
  • Develop engaging and high-quality content for the website, blog, social media, and other digital channels.
  • Implement content marketing strategies to attract and retain customers.
\xe2\x80\xa2 Search Engine Optimization (SEO):
  • Optimize website content for search engines to improve organic search rankings.
  • Conduct keyword research and analysis to enhance visibility in search engine results.
\xe2\x80\xa2 Social media Marketing:
  • Develop and execute marketing campaigns for both export and retail customers.
  • Implement strategies for lead generation and customer retention through various communication channel .
\xe2\x80\xa2 Paid Advertising:
  • Plan and execute paid advertising campaigns, such as Google Ads and social media ads independently and ensure ROI .
  • Monitor and optimize ad performance to maximize ROI.
\xe2\x80\xa2 Analytics and Reporting:
  • Use analytics tools to track and analyze the performance of digital marketing campaigns.
  • Generate regular reports to assess the effectiveness of different channels and strategies.
\xe2\x80\xa2 E-commerce Management:
  • Collaborate with the e-commerce platform to optimize the online business and
  • Implement strategies to drive traffic and increase conversions on our e-commerce platform.
\xe2\x80\xa2 Customer Relationship Management (CRM):
  • Utilize CRM tools to integrate with ERP to manage customer interest and regular follow up and interactions.
  • Implement targeted marketing campaigns based on customer behavior and preferences.
  • Market Research and Competitor Analysis:
  • Stay informed about industry trends, market conditions, and competitor activities.
  • Conduct regular market research to identify opportunities and threats.
\xe2\x80\xa2 Brand Management:
  • Ensure consistent brand messaging across all digital channels.
  • Implement strategies to enhance brand loyalty and trust among customers.
  • Want Collaboration with influencers
  • Work closely with the influencers to align digital marketing efforts with sales objectives.
  • Provide support for lead generation and customer acquisition.
\xe2\x80\xa2 Compliance with Regulations:
  • Ensure compliance with digital marketing regulations and guidelines.
  • Stay informed about data protection and privacy laws relevant to digital marketing.
\xe2\x80\xa2 Continuous Learning:
  • Stay updated on industry trends, new technologies, and best practices in digital marketing.
  • Attend relevant workshops, webinars, and conferences to enhance skills.
Education: Graduate in Communications and content creations Experience: \xe2\x80\xa2 Minimum 3 Yrs of experience Job Type: Full-time Salary: \xe2\x82\xb915,000.00 - \xe2\x82\xb925,000.00 per month Benefits:
  • Cell phone reimbursement
Schedule:
  • Day shift
Supplemental pay types:
  • Performance bonus
Education:
  • Bachelor\'s (Preferred)
Experience:
  • Digital marketing: 3 years (Preferred)
  • total work: 3 years (Preferred)
Work Location: In person Speak with the employer
+91 9447066757
Application Deadline: 31/10/2023
Expected Start Date: 01/11/2023

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Job Detail

  • Job Id
    JD3188921
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kottayam, Kerala, India
  • Education
    Not mentioned
  • Experience
    Year