Digital Marketing Specialist

Year    Kolkata, West Bengal, India

Job Description


Roles and responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social-media and display advertising campaigns
  • Experience in setting up Google Ads campaign and Facebook IG campaigns
  • Manage website optimization and support in the company website
  • Develop new digital media channels for our business
  • Manage media plan for project management and monitor campaign budget
  • Prepare accurate reports on our marketing campaign’s overall performance
  • Coordinate with advertising and media experts to improve marketing results
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Evaluate market trends and competitor’s analysis for benchmark management and forecasting
Key skills, experiences and qualifications
  • Highly creative with strong analytical skills and data-driven thinking
  • Outstanding communication and interpersonal skills
  • Experience executing paid social media campaigns
  • Experience in setting up and optimizing Google Ads campaigns
  • Strong analytical skills and data-driven thinking
  • In-depth knowledge of various social media platforms, best practices, and website analytics tools
  • Master’s or Bachelor’s degree in Marketing or relevant field.
  • 2-4 years’ experience in a digital marketing role
Job Type: Full-time Salary: ₹20,000.00 - ₹30,000.00 per month Benefits:
  • Commuter assistance
  • Flexible schedule
Experience:
  • Digital Marketing: 2 years (Required)
Education:
  • Bachelor's (Required)
Digital Marketing Experience:
  • Social Media Marketing (Required)
  • SEM (Required)
  • Google Adwords (Required)
  • SEO Marketing (Required)
Work Remotely:
  • No

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Job Detail

  • Job Id
    JD2892769
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kolkata, West Bengal, India
  • Education
    Not mentioned
  • Experience
    Year