Job Description

Roles & Responsibilities:

• Develop Marketing Strategies that align with the organization\xe2\x80\x99s Business goals.
• Responsible for creating marketing strategies & implementing the same on Online Ad platforms.
• Update existing content to include more keywords.
• Create digital marketing campaigns.
• Research keyword trends and create quality content.
• Be actively involved in all SEO efforts (Link building, keyword, image optimization etc.).
• Conducting on-page and off-page analysis of web SEO competition.
• Determine what content will reach customers and decide on the appropriate placement of ads.
• Run day-to-day social media and search engine optimization audits to ensure best practices are being used and to create a unique brand identity online.
• Increase sales through online marketing.
• Improve customer engagement using various marketing strategies.
• Creating and updating digital marketing reports.
• Overseeing the creation and maintenance of social media content.
• Expected to perform ad copywriting and content creation to support online marketing campaigns, includes writing guest posts for Digital PR campaigns, creating articles and other resources for organic search.
• Creating visual concepts for promotional activities.
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads and content.
• Work alongside graphic designers to support the marketing campaigns by creating visual assets.
• Prepare reports, dashboards, or presentations to demonstrate the results of your work. You will need to analyze campaign outcomes and show a positive return-on-investment from digital channels.

Requirements:

• Minimum 3 years of experience as a digital marketing specialist.
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM. Perfect knowledge of web analytics tools (eg. Google Analytics, NetInsight, WebTrends, etc)
• Excellent verbal and written communication skills.
• Strong problem-solving skills.
• Proven experience in handling social media platforms.
• Experience in creating social media posts.
• Experience in Canva, Photoshop, and video editing software such as Inshot, premiere pro is a plus point.
• Experience in setting up and optimizing Google Ad words campaigns.
• Ability to work based on target matrices.

Job Type: Full-time Salary: From 9360,000.00 per year Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Yearly bonus

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)
• SEO: 3 years (Preferred)
• Google Ads: 3 years (Preferred)
• SEM: 3 years (Preferred)

Speak with the employer
+91 8139898400