Job Description

Job Type:

Full-time (Female Candidate Preferred)

Location:

Trivandrum

Experience:

1-4 Years

Salary:

As per industry standards

We are looking for a

Digital Marketing Specialist

to plan, execute, and optimize our online marketing efforts. The ideal candidate should have hands-on experience in digital campaigns, social media management, and performance marketing to drive brand awareness, leads, and conversions.

Key Responsibilities

Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), and other platforms Manage and optimize Google Ads, Meta Ads, and remarketing campaigns Handle social media accounts, content scheduling, and engagement Monitor campaign performance and prepare regular performance reports Conduct keyword research, SEO on-page optimization, and basic website audits Manage email marketing, WhatsApp campaigns, and lead nurturing activities Coordinate with design and content teams for creatives and ad copies Track trends, analyze competitors, and suggest growth strategies

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or related field (MBA preferred) Proven experience as a Digital Marketing Specialist or similar role Strong knowledge of Google Ads, Meta Ads Manager, and Analytics tools Understanding of SEO, SEM, and social media marketing Basic knowledge of tools like Google Analytics, Search Console, Canva, etc. Good communication and analytical skills

Preferred Skills (Added Advantage)

Experience with YouTube Ads and Display campaigns Knowledge of local SEO and Google Business Profile optimization Familiarity with CRM tools and lead tracking Certification in Google Ads or Digital Marketing

What We Offer

Competitive salary and performance incentives Opportunity to work with multiple brands and industries
Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person