Job Description

We are looking for a

results-driven Digital Marketing Manager

to lead and execute end-to-end digital marketing strategies for our growing IT training institute. The ideal candidate should have strong expertise in

lead generation, performance marketing, branding, and growth strategy

, especially in the

education or training sector

.

You will be responsible for increasing brand visibility, driving high-quality student leads, and improving conversions across digital channels.

Key Responsibilities:

Plan and execute

digital marketing strategies

to drive admissions and brand growth Manage and optimize

Meta Ads, Google Ads, and other paid campaigns

Build and improve

lead generation funnels

Handle

social media strategy

(Instagram, Facebook, LinkedIn, YouTube) Monitor and improve

website traffic, SEO, and conversion rates

Create marketing calendars and oversee

content strategy

(reels, posts, ads, email) Track performance using tools like

Google Analytics, Meta Business Suite

, etc. Coordinate with designers, video editors, and trainers for campaigns Analyze data and prepare

weekly/monthly performance reports

Work closely with management to scale revenue through digital channels
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person