Job Description

We are looking for a

results-driven Digital Marketing professional

with strong hands-on experience in branding and proven expertise in running Meta (Facebook & Instagram) Ads. The ideal candidate should be creative, analytical, and capable of building brand visibility while driving measurable performance through paid campaigns.

Key Responsibilities

Plan and execute digital marketing strategies focused on brand growth and lead generation Manage end-to-end branding activities across digital platforms Create, run, and optimize Meta Ads (Facebook & Instagram) for traffic, leads, and conversions Monitor ad performance, analyze metrics, and improve ROI Work closely with the design and content teams for campaign creatives Maintain brand consistency across all marketing channels Track campaign performance using analytics tools and prepare reports Stay updated with digital marketing trends, tools, and platform changes

Required Skills & Qualifications

Proven hands-on experience in digital marketing and branding Strong expertise in Meta Ads Manager (campaign setup, targeting, budgeting, optimization) Good understanding of audience targeting, creatives, and A/B testing Knowledge of performance metrics (CTR, CPC, CPA, ROAS) Basic understanding of SEO, content marketing, and social media strategy Strong communication and coordination skills

Preferred Qualifications

Experience in handling multiple ad campaigns simultaneously Knowledge of Google Ads is an added advantage Experience in a software company or agency environment

What We Offer

Opportunity to work on brand-building and performance-driven campaigns Growth-oriented work environment Competitive salary based on experience
Job Type: Full-time

Work Location: In person