Job Description

Digital Marketing Specialist

Location:

Calicut

What You'll Do

Social Media Marketing Plan and execute social media strategies across Instagram, Facebook, LinkedIn & YouTube Create monthly content plans aligned with brand goals and campaigns Coordinate with designers, video teams & creators for daily content flow Monitor engagement, trends, insights & optimise content accordingly Manage multiple brand accounts without losing consistency or quality Performance Marketing Plan, launch & optimise Meta and Google Ads campaigns Handle lead generation, traffic, engagement & conversion campaigns Audience targeting, A/B testing, creatives optimisation & scaling Track CPL, ROAS, CTR & conversion metrics regularly Prepare performance reports with clear insights, not just numbers

What We're Looking For

2+ years of hands-on experience in social media & performance marketing Strong understanding of Meta Ads Manager & Google Ads Knows how to balance creative thinking with data Comfortable handling multiple brands & fast timelines Good communication & coordination skills Someone who takes ownership -- not just instructions

Bonus Points If You

Have worked with agencies or multiple industries Understand content + ads as one system, not separate tasks Can suggest ideas, improvements & optimisations proactively
Job Type: Full-time

Pay: ₹10,525.04 - ₹35,000.00 per month

Work Location: In person