Job Description

We are looking for a data-driven and creative

Digital Marketing Specialist

to manage our online presence, run effective marketing campaigns, and drive lead generation. The ideal candidate should have hands-on experience with digital tools, ad platforms, and performance analytics.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across Google, Meta, YouTube, and other platforms Manage SEO, SEM, SMM, email marketing, and content campaigns Create and manage Google Ads, Facebook/Instagram Ads, and performance-driven campaigns Conduct keyword research, competitor analysis, and market research Track campaign performance and prepare weekly/monthly reports Manage website updates, landing pages, and analytics dashboards Improve lead quality, reduce CPL, and enhance ROI Coordinate with the design team for creatives, videos, and ads Maintain social media pages and publish engaging content Monitor trends, new tools, and industry best practices

Requirements

1-3 years of experience in digital marketing Strong understanding of SEO, Google Ads, Meta Ads, and analytics tools Hands-on experience with Google Analytics, Search Console, Ads Manager Basic knowledge of Canva/Photoshop for creative coordination Strong analytical and reporting skills Ability to handle multiple campaigns simultaneously Good communication and strategy-planning skills

Preferred Skills

Experience in lead-generation-focused campaigns Knowledge of marketing automation tools Certification in Google Ads / Meta Ads (added advantage) Experience in EdTech / Training institutes (optional)
Contact : 9656274583

Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Leave encashment
Experience:

Digital marketing: 1 year (Required)
Work Location: In person