Job Description

URGENT HIRING Digital Marketing Specialist

Work Location - Kochi

Experience Required - Minimum 3 years

We are looking for a growth-driven

Digital Marketing Specialist

with hands-on expertise in scaling revenue for

D2C/ E-Commerce brands.

You will manage full-funnel performance marketing across app and web-from demand generation to conversion to repeat purchases. The ideal candidate is data-driven, analytical, and strong at e-commerce performance metrics like ROAS, CAC, AOV, CR, and LTV.

Key Responsibilities

Performance Marketing

Plan, execute & optimize paid campaigns across:

Google Ads (Search, PMAX, Display, YouTube, UAC)

Meta Ads (Sales & App Conversions)

Marketplace Ads (Amazon/Flipkart) - added advantage

Affiliates, Influencer paid collabs, retargeting platforms

Manage P&L of performance channels with focus on Revenue & Profitability

Optimize funnel:

Traffic ? Add to Cart ? Purchases ? Repeat Orders

E-Commerce Growth

Improve AOV, CVR, CAC & ROAS

Manage product feed, CAPI, shopping campaigns & deep links

Drive new user acquisition + remarketing for repeat & subscription buys

Work closely with UI/UX &tech on landing page optimization

Analytics & Reporting

Track & improve customer cohorts, attribution, retention Develop dashboards, campaign insights & executive reporting Run structured A/B tests on pricing, creatives, offers,audiences

Required Skills

Performance Marketing for E-Commerce /D2C brands

Strong in Meta+ Google Ads+ Analytical tools

Knowledge of

GA4, Firebase, Appsflyer/Adjust, GTM Product feed management, catalog ads, app-web measurement Excel /Sheets for data crunching & insight generation
Experience with metrics:

CAC,ROAS,CR,CTR,AOV,LTV,Retention, ARPU

Job Type: Full-time

Pay: From ?40,000.00 per month

Work Location: In person