Job Description

Digital Marketing Specialist

About the Role

At College Guru, we are redefining how students pursue their academic and career goals. We are looking for a talented and proactive Digital Marketing Specialist to manage our digital campaigns, boost online presence, and support brand visibility. Your contribution will directly help improve student engagement, reach, and lead generation.

Key Responsibilities

Digital Marketing Strategy Develop, execute, and manage digital marketing campaigns across platforms Drive brand awareness, engagement, and conversions through effective strategies Monitor and optimize campaign performance

Social Media Management

Plan, create, and manage content across Facebook, Instagram, LinkedIn, and YouTube Maintain consistent brand voice and student interaction Handle daily engagement, posting, and page growth YouTube Management & SEO Manage YouTube uploads, live sessions, webinars, and student-focused content Optimize videos using YouTube SEO techniques to improve ranking and visibility Conduct keyword research, competitor analysis, and trend monitoring

Paid Advertisements

Handle campaigns using Facebook Ads Manager, Meta Ads, and Google Ads Monitor budgets, analyze performance, and generate quality leads Produce ad performance reports

Content & Creative Coordination

Collaborate with writers, designers, and editors on digital creatives Develop content ideas aligned with marketing goals Ensure brand consistency across all digital assets

Trend Monitoring & Reporting

Stay updated with the latest digital marketing tools, trends, and techniques Track analytics and prepare weekly/monthly performance reports Suggest innovative ideas to improve digital engagement

Qualifications & Skills

Bachelor's degree in Marketing, Mass Communication, or related field 0-2 years of experience in digital marketing or social media roles Knowledge of Meta Ads, Google Ads, and YouTube SEO Basic working knowledge of Canva or Photoshop Strong communication skills in Malayalam and English Creative thinker, organized, and able to multitask Passion for the education sector is an added advantage

Salary

Up to

?25,000

per month (based on experience and expertise)

Why Join Us?

Kerala's Best Career

Advisory Firm YouTube Channel with

68K

+ subscribers Most Trusted Higher Education Partner Fastest Growing

EdTech

Company Opportunity to work on high-impact, growth-focused digital initiatives

Contact Us

9656 80 3965

8111 80 3965

Send Your Resume:

hrcollegeguru@gmail.com

Job Type: Full-time

Pay: ?10,542.72 - ?34,457.24 per month

Work Location: In person