A Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across a variety of online channels (search, social media, email, content, etc.). The goal is to drive brand awareness, generate leads or sales, and improve customer engagement using data-driven strategies.
Develop and execute digital marketing strategies aligned with business goals.
Conduct market research, customer segmentation, and competitive analysis to identify target audiences and opportunities.
Define campaign KPIs, performance metrics, and ROI goals.
Run, manage, and optimize paid advertising campaigns (PPC) on platforms like Google Ads, Facebook/Meta Ads, LinkedIn etc
Develop and implement SEO strategies: keyword research, on-page optimization, link-building, etc.
Execute content marketing initiatives: blog posts, landing pages, videos, infographics, webinars, etc.
Plan and run email marketing campaigns, including list segmentation
Manage social media channels: content calendar, scheduling, community engagement, paid social campaigns.
Job Types: Full-time, Permanent
Pay: ?22,000.00 - ?30,000.00 per month
Benefits:
Food provided
Work Location: In person
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