Job Description

We are seeking an experienced and results-driven

Digital Marketing Specialist

to join our dynamic and fast-growing team. The ideal candidate will be responsible for planning, executing, and optimizing data-driven digital marketing strategies across multiple online platforms. This role requires strong expertise in

Meta Ads

,

SEO

, and performance-based marketing. The candidate should be a creative thinker with strong analytical skills, capable of improving brand visibility, engagement, and conversions through innovative digital initiatives.

Key Responsibilities:

Plan, develop, and execute integrated digital marketing campaigns

across social media, search engines, email, and other digital platforms.

Create, manage, and optimize Meta Ads (Facebook & Instagram Ads)

, Google Ads, and other paid media campaigns to drive high-quality leads and conversions.

Analyze campaign performance metrics

and user engagement data to improve ROI and overall marketing effectiveness.

Conduct keyword research and implement on-page & off-page SEO strategies

to boost organic search rankings and drive targeted traffic. Develop creative and compelling digital content to enhance brand awareness and user engagement. Monitor website performance using analytics tools and provide actionable insights for UX and conversion rate optimization. Stay updated with the latest digital marketing trends, ad policies, algorithm changes, and industry best practices. Collaborate closely with designers, content creators, and cross-functional teams to ensure cohesive and high-performing campaigns. Utilize marketing automation and CRM tools to nurture leads and streamline communication workflows. Ensure compliance with digital advertising guidelines, data privacy regulations, and industry standards.

Required Qualifications:

Bachelor's degree in marketing, digital communications, business, or a related field. Proven experience in digital marketing with strong proficiency in

Meta Ads, SEO, SEM

, and performance marketing. Hands-on experience with analytics platforms such as Google Analytics, Search Console, and Ads Manager. Strong understanding of

social media advertising

, email marketing, landing page optimization, and lead generation strategies. Excellent written and verbal communication skills with the ability to create clear, impactful messaging. A creative and analytical mindset with the ability to ideate innovative campaign strategies. Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment. Strong teamwork and collaboration skills.

If you are passionate about digital innovation, performance marketing, and creating meaningful brand impact, we welcome you to apply and be a part of our growth journey.

Job Type: Full-time

Pay: From ?10,000.00 per month

Benefits:

Work from home
Education:

Diploma (Preferred)
Experience:

Digital marketing: 1 year (Required) total work: 1 year (Required)
Work Location: In person