Job Description

The Role: Digital Marketing Specialist

Location:

Kazhakoottam, Kerala

Reports to:

Hospital Management

Employment Type:

Full-time

Key Responsibilities (The Fun Stuff):

Strategy & Execution:

Develop, implement, and manage our overall digital marketing strategy across all channels (SEO, SEM, Social Media, Email, Content). Think beyond basic posts--we need campaigns that truly

engage

our community.

Search Engine Mastery:

Manage and optimize our paid advertising campaigns (Google Ads, Meta Ads) and organic search performance (SEO) to drive traffic, appointments, and service inquiries (Veterinary, Grooming, Boarding, etc.).

Social Media Management:

Oversee content creation, scheduling, and engagement across platforms like Facebook, Instagram, and local community groups. Showcasing the nestof care we provide is key.

Content Creation:

Generate compelling, pet-focused content (blogs, videos, graphics) that educates pet owners on health, wellness, and our unique offerings (Exotics care, Aquascape).

Analytics & Reporting:

Track, analyze, and report on key performance indicators (KPIs) to measure campaign effectiveness and ROI. We're data-driven, not just cat-video-driven.

Online Reputation:

Proactively manage and enhance our online reputation, including responding to reviews and fostering positive testimonials.

Email Marketing:

Create and manage segmented email campaigns for customer loyalty, reminders, and promotional offers.

What You'll Need (The Essentials):

Experience:

2+ years of demonstrable success in a Digital Marketing role, ideally in a service, healthcare, or pet-related industry.

Technical Expertise:

Proficiency with Google Analytics, Google Ads, Meta Business Suite, email marketing platforms (e.g., Mailchimp), and basic design tools (e.g., Canva).

SEO/SEM Knowledge:

Strong understanding of current SEO best practices and experience managing PPC campaigns with measurable results.

Communication:

Excellent written and verbal communication skills in English (and ideally Malayalam) to craft compelling, on-brand messaging.

Analytical Skills:

The ability to translate data into actionable marketing insights.

The 'Pet Factor':

A genuine love for animals and a passion for pet health and wellness. (A required skill, frankly.)

Why Join ThePetNest? (The Perks):

Be a crucial part of a rapidly growing, multi-faceted pet care center that genuinely impacts pets' lives. Work in an environment where every day involves actualpuppies and kittens (and maybe a lizard or two). Competitive salary and performance-based incentives.
Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?20,000.00 per month

Benefits:

Paid time off
Application Question(s):

Do you love pets and know anything about pets ?
Education:

Bachelor's (Preferred)
Language:

Malayalam (Preferred) Trivandrum (Preferred)
Work Location: In person