Job Description

Key Responsibilities

? Plan, execute, and optimize campaigns across:

>

Meta Ads (Facebook, Instagram)

> Google Ads (Search, Display, YouTube, UAC)

> Apple Search Ads, LinkedIn Ads, Snapchat Ads, Native Ads(as needed)

? Manage and optimize mobile app install campaigns for acquisition and retention.

? Implement and manage:

> Meta Pixel, Event Manager, Aggregated Event Measurement

> Google Tag Manager for event tracking and script management

> Conversions API and UTM tracking

? Set up and test standard and custom events for accurate conversion tracking.

? Coordinate landing page development with design and development teams

? Collaborate with creative teams to develop ad creatives and optimize landing experiences.

? Manage email marketing campaigns using tools such as:

? Brevo (Sendinblue)

? Mailchimp

? Zoho Mail

? Use marketing automation platforms like HubSpot, Zapier, Zoho Marketing Automation, or LeadSquared for lead nurturing and workflows.

? Execute and manage WhatsApp automation flows via tools like WATI, Interakt, or Twilio.

? Monitor campaign performance and report on KPIs: ROAS, CPA, CPL, CPI, Retention, etc.

? Run A/B tests on creatives, targeting, landing pages, and offers.

Required Skills

? Proven expertise in

Meta and Google Ads,

with a strong grasp of

Lead Generation, app marketing

and

conversion-focused campaigns

? Solid understanding of event tracking via GTM, Meta Events, and CAPI

? Ability to coordinate and optimize landing pages based on funnel analysis and campaign goals

? Strong hands-on knowledge of

email marketing tools

(Brevo, Mailchimp, etc.) and

WhatsApp automation platforms

? Familiar with marketing automation platforms like HubSpot, LeadSquared, or Zoho

? Highly analytical with experience in Google Analytics, UTM tracking, and attribution tools

? Excellent

project management, collaboration, and communication skills

? A proactive, entrepreneurial mindset not just a task finisher but a strategic thinker who constantly seeks ways to improve results

? Willingness to experiment, try new ad formats, angles, and approaches and own performance outcomes

? Strong sense of ownership, accountability, and initiative

Job Types: Full-time, Permanent

Work Location: In person

Expected Start Date: 01/09/2025