Job Description

As a Digital Marketing Manager you are responsible for developing, implementing, and managing digital marketing strategies to enhance brand awareness, drive traffic, and generate leads or sales. They will oversee various digital channels such as websites, social media, email, search engines, and online advertising to achieve marketing goals and objectives.

Responsibilities:

Strategy Development:

Develop comprehensive digital marketing strategies aligned with company goals and objectives.

Campaign Management:

Plan, execute, and monitor digital marketing campaigns across various channels, ensuring campaigns are delivered on time and within budget.

Content Creation:

Collaborate with the content team to create engaging and relevant content for digital channels, including website copy, blog posts, social media posts, and email newsletters.

Social Media Management:

Manage social media accounts and create engaging content to build brand awareness, increase followers, and drive engagement.

SEO and SEM:

Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to improve search engine rankings and drive traffic.

Email Marketing:

Develop and execute email marketing campaigns to nurture leads, promote products or services, and drive conversions.

Analytics and Reporting:

Monitor and analyze key performance metrics across digital channels, using data to identify trends, measure campaign effectiveness, and optimize strategies for better results.

Budget Management:

Manage digital marketing budgets effectively, allocate resources strategically, and optimize spending to maximize ROI.

Team Leadership:

Lead and mentor a team of digital marketing professionals, providing guidance, feedback, and support to drive performance and achieve goals.

Stay Updated:

Stay abreast of the latest trends, best practices, and technologies in digital marketing, continuously seeking opportunities to innovate and improve strategies.

Requirements:

Bachelor's degree in Marketing, Communications, Business, or related field. Proven experience in digital marketing, with a track record of successful campaign management and achieving measurable results. Strong understanding of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and analytics. Excellent analytical skills and the ability to interpret data and insights to drive decision-making and strategy. Strong project management skills, with the ability to multitask and prioritize tasks in a fast-paced environment. Creative thinking and problem-solving abilities, with a keen eye for detail and a passion for innovation. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software. Leadership skills and the ability to inspire and motivate team members to achieve goals and deliver results. Adaptability and willingness to learn and evolve in a dynamic and ever-changing digital landscape.
Job Types: Full-time, Part-time

Pay: ?12,000.00 - ?20,000.00 per month

Benefits:

Work from home
Education:

Bachelor's (Preferred)
Experience:

total work: 3 years (Preferred) Digital marketing: 4 years (Preferred)
Work Location: Remote