TIDSOL (Travancore International Digital Solutions) is a growing digital solutions agency delivering impactful strategies in web development, digital marketing, and brand transformation. We are looking for a result?oriented Digital Marketing Manager with strong expertise in
Search Engine Marketing (SEM)
and
Social Media Marketing (SMM)
to lead and execute campaigns that drive measurable business growth.
Key Responsibilities
Develop and implement comprehensive SEM & SMM strategies aligned with client goals and KPIs.
Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Oversee and manage organic and paid social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
Conduct keyword research, competitor analysis, and trend mapping for campaign planning.
Manage ad budgets, track spend, and maximize ROI through data?driven decisions.
Design and monitor dashboards to analyze performance metrics (CTR, CPC, CPA, ROAS, engagement, etc.).
Collaborate with designers, content creators, and developers to ensure cohesive messaging and brand alignment.
Prepare weekly/monthly reports with insights and recommendations for performance improvement.
Stay updated with industry trends, algorithm changes, and new tools to keep TIDSOL ahead of the curve.
Required Skills & Qualifications
Proven experience (3-5 years) in managing SEM and SMM campaigns.
Strong hands?on knowledge of Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other ad platforms.
Proficiency in Google Analytics, Tag Manager, and similar analytics tools.
Deep understanding of conversion tracking, pixel setup, and remarketing strategies.
Excellent communication skills to interact with clients and internal teams.
Creative mindset with analytical problem-solving abilities.
Certification in Google Ads / Meta Blueprint is a plus.
What We Offer
Competitive salary package.
Opportunity to lead campaigns for diverse industries and brands.
A collaborative and innovative work environment.
Continuous learning and growth opportunities within TIDSOL.
Job Type: Full-time
Pay: ?25,000.00 - ?45,000.00 per month
Work Location: In person
Expected Start Date: 01/08/2025
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