Digital Marketing Specialist

Year    KL, IN, India

Job Description

Job Title:



Digital Marketing Manager - SEM & SMM Specialist

Location:



Trivandrum / Bangalore (Hybrid or On?site)

About TIDSOL:



TIDSOL (Travancore International Digital Solutions) is a growing digital solutions agency delivering impactful strategies in web development, digital marketing, and brand transformation. We are looking for a result?oriented Digital Marketing Manager with strong expertise in

Search Engine Marketing (SEM)

and

Social Media Marketing (SMM)

to lead and execute campaigns that drive measurable business growth.

Key Responsibilities



Develop and implement comprehensive SEM & SMM strategies aligned with client goals and KPIs. Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. Oversee and manage organic and paid social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.). Conduct keyword research, competitor analysis, and trend mapping for campaign planning. Manage ad budgets, track spend, and maximize ROI through data?driven decisions. Design and monitor dashboards to analyze performance metrics (CTR, CPC, CPA, ROAS, engagement, etc.). Collaborate with designers, content creators, and developers to ensure cohesive messaging and brand alignment. Prepare weekly/monthly reports with insights and recommendations for performance improvement. Stay updated with industry trends, algorithm changes, and new tools to keep TIDSOL ahead of the curve.

Required Skills & Qualifications



Proven experience (3-5 years) in managing SEM and SMM campaigns. Strong hands?on knowledge of Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other ad platforms. Proficiency in Google Analytics, Tag Manager, and similar analytics tools. Deep understanding of conversion tracking, pixel setup, and remarketing strategies. Excellent communication skills to interact with clients and internal teams. Creative mindset with analytical problem-solving abilities. Certification in Google Ads / Meta Blueprint is a plus.

What We Offer



Competitive salary package. Opportunity to lead campaigns for diverse industries and brands. A collaborative and innovative work environment. Continuous learning and growth opportunities within TIDSOL.
Job Type: Full-time

Pay: ?25,000.00 - ?45,000.00 per month

Work Location: In person

Expected Start Date: 01/08/2025

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Job Detail

  • Job Id
    JD3924866
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KL, IN, India
  • Education
    Not mentioned
  • Experience
    Year