Job Description

Job Summary:

As a Digital Marketing Manager, you will be responsible for planning, executing, and optimizing paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). You'll work closely with the creative, content, and analytics teams to deliver results through a full-funnel performance strategy.

Key Responsibilities:

Strategize, set up, and manage campaigns on Facebook and Instagram for objectives like Leads, Sales, Engagement, Awareness, and Video Views. Build and refine full-funnel ad strategies: TOFU (awareness), MOFU (consideration), BOFU (conversion/retargeting). Develop advanced targeting using Custom Audiences, Lookalikes, Retargeting, and Behavioral data. Coordinate with designers for ad creatives and write high-converting copy. Monitor and optimize for CPL, CPA, ROAS, and engagement metrics. Plan and execute Search, Display, YouTube, Performance Max, and Remarketing campaigns. Conduct detailed keyword research, competitor analysis, and ad copy creation. Design campaign structures including SKAGs, Responsive Search Ads, and Smart Campaigns. Implement audience targeting, demographic filters, placement exclusions, and bidding strategies. Set up and optimize Conversion Tracking, Google Tag Manager, and Event tracking. Track and analyze performance using Meta Ads Manager, Google Ads, GA4, and third-party tools. Continuously A/B test creatives, headlines, CTAs, landing pages, and ad formats. Monitor daily spends, pacing, and performance KPIs. Provide weekly/monthly performance reports with actionable insights. Manage setup of Meta Pixel, Events Manager, and Google Tag Manager.

Required Qualifications:

2+ years of proven experience in managing Meta & Google Ads campaigns. Strong understanding of campaign metrics: CPL, ROAS, CTR, Conversion Rate, etc. Hands-on experience with Meta Business Suite, Google Ads Manager, and Google Analytics 4 (GA4). Excellent analytical, problem-solving, and reporting skills.
Job Type: Full-time

Pay: ?20,000.00 - ?28,000.00 per month

Schedule:

Day shift
Work Location: In person