Job Description

Job Title: Digital Marketing Specialist (1+ Years Experience)

About the Role

We are looking for a creative, analytical, and results-driven

Digital Marketing Specialist

with at least

1+ years of hands-on experience

in digital marketing, specifically in

Meta Ads

,

SEO

,

Video Capturing & Editing

, and

Social Media Campaigns

. This role is ideal for someone who enjoys owning the digital journey end-to-end--from strategy to execution and performance tracking.

Key Responsibilities

Social Media Campaigns

Plan, schedule, and execute social media campaigns across Facebook, Instagram, LinkedIn, and YouTube. Develop and manage social media calendars aligned with product launches, promotions, and branding goals. Coordinate with designers and content creators to produce engaging social media creatives. Track post engagement, follower growth, and campaign effectiveness using analytics tools.

Meta Ads (Facebook & Instagram)

Set up and manage Meta Ads using Meta Ads Manager. Perform audience segmentation and targeting based on interests, behaviors, and demographics. Conduct A/B testing to improve ad performance (creative, audience, placements). Monitor campaign KPIs (CTR, CPM, ROAS) and optimize accordingly.

Search Engine Optimization (SEO)

Conduct keyword research, competitor benchmarking, and site audits. Optimize content, images, and website structure for on-page SEO. Implement off-page SEO strategies including backlink building. Use tools like Google Search Console, SEMrush, and Ahrefs to track performance and resolve issues.

Video Production (Capturing & Editing)

Capture short-form videos, product walkthroughs, testimonials, and behind-the-scenes content. Edit videos for various platforms (Reels, Shorts, Stories) using Adobe Premiere Pro, CapCut, or Canva Video. Add music, captions, and effects to enhance video engagement.

Analytics & Reporting

Generate weekly/monthly reports on campaign performance and KPIs. Analyze data to identify trends and make data-driven recommendations. Use tools like Google Analytics, Meta Insights, and UTM tracking to evaluate traffic and conversions.

Tools & Platforms You'll Work With

Ad Platforms:

Meta Ads Manager, Google Ads (Basic)

Social Media Tools:

Meta Business Suite, Buffer, Hootsuite

SEO Tools:

Google Search Console, SEMrush, Ubersuggest

Video Editing:

Adobe Premiere Pro, CapCut, Canva

Analytics:

Google Analytics, Meta Insights, Bit.ly

Project Management:

Trello, Notion, Slack (Basic knowledge)

What We're Looking For

1-2 years of hands-on experience in digital marketing. Strong understanding of social media trends and Meta platform best practices. Good eye for design and video storytelling. Familiar with SEO fundamentals and keyword tools. Excellent verbal and written communication skills. Ability to work independently and collaborate with cross-functional teams.
Job Type: Full-time

Pay: From ?240,000.00 per year

Schedule:

Day shift
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Required)
Work Location: In person