with 3-4 years of experience to lead and execute marketing strategies that will enhance our online presence and promote our IT services. The ideal candidate will have a strong understanding of digital marketing tools, SEO, SEM, content marketing, and social media strategies, with a proven track record of achieving measurable results. This role offers a fantastic opportunity to make an impact in a fast-paced, dynamic environment.
Key Responsibilities:
Digital Campaign Management:
Plan, execute, and optimize digital marketing campaigns to generate leads and drive business growth, particularly for our IT services.
SEO & SEM:
Implement and manage SEO strategies to improve website ranking and visibility. Conduct keyword research, on-page optimization, and backlinking strategies. Manage SEM campaigns (Google Ads, etc.) to increase paid search traffic.
Content Strategy & Development:
Develop content calendars, create engaging blog posts, articles, and case studies, and optimize web content for SEO. Collaborate with the content team to ensure high-quality content delivery.
Social Media Management:
Manage the company's social media profiles, create posts, and engage with followers. Develop strategies to grow and maintain a strong social media presence.
Email Marketing & Automation:
Design and manage email campaigns, including newsletters, lead nurturing, and promotions. Implement marketing automation tools to streamline campaigns.
Analytics & Reporting:
Track and analyze key performance indicators (KPIs) across various channels (website, social media, email, etc.). Provide weekly and monthly performance reports and use data-driven insights to optimize campaigns.
Collaboration:
Work closely with the sales and design teams to ensure alignment on marketing strategies, creative assets, and messaging.
Market Research:
Monitor industry trends, competitor activity, and customer feedback to develop strategies that position our IT services effectively in the market.
Requirements
Required Qualifications:
Experience:
3-4 years of hands-on experience in digital marketing, particularly in promoting IT services or technology solutions.
Education:
Bachelor's degree in Marketing, Communications, IT, or a related field (or equivalent experience).
Skills:
+ Proven experience with SEO, SEM, Google Ads, Google Analytics, and social media platforms.
+ Strong understanding of content marketing and inbound marketing strategies.
+ Familiarity with email marketing tools (e.g., MailChimp, HubSpot).
+ Knowledge of marketing automation tools and CRM platforms (e.g., Salesforce).
+ Excellent written and verbal communication skills.
+ Strong analytical skills and the ability to make data-driven decisions.
Soft Skills:
+ Creative thinker with the ability to adapt to new digital trends.
+ Excellent organizational and time management skills.
+ Ability to work independently and in a team.
+ A passion for staying up-to-date with the latest marketing and technology trends.
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