Job Description

About Mind Mentorz

Mind Mentorz is a leading chess education and cognitive development institute helping children enhance critical thinking through structured training programs. As we scale our brand, digital presence, and lead generation campaigns, we are looking for a skilled Digital Marketer who can drive measurable growth through performance marketing and AI-based strategies.

Role Overview

We are seeking a results-driven

Digital Marketing Specialist

who is strong in

SEO, SEM, Google Ads, landing page optimization, paid campaigns

, and the use of

AI tools

to scale marketing initiatives.
The ideal candidate understands how to generate

high-quality leads

, optimize marketing funnels, and improve brand visibility across platforms.

Key Responsibilities

Plan, execute, and optimize

performance marketing campaigns

across Google Ads, Meta Ads, YouTube, and other platforms. Use

AI marketing tools

(ChatGPT, Jasper, Midjourney, Perplexity, ad automation tools, etc.) to create content, optimize funnels, analyze trends, and improve campaign ROI. Conduct in-depth

keyword research

, competitor analysis, and implement on-page and off-page

SEO strategies

. Manage and improve

SEM campaigns

, including search, display, remarketing, and video ads. Build, optimize, and maintain high-converting

landing pages

using tools like WordPress, Webflow, Leadpages, Unbounce, or similar. Monitor campaign performance using Google Analytics, Search Console, Tag Manager, and reporting dashboards. Create automated lead funnels, nurture sequences, and follow-up systems using CRM + automation tools. Collaborate with design and content teams to produce ads, creatives, videos, and promotional content. Track attribution, conversions, and lead quality while consistently working to reduce CPL (cost per lead). Manage Mind Mentorz website SEO and ensure continuous ranking improvements. Execute email marketing campaigns and WhatsApp automation for lead nurturing. Stay updated with digital marketing trends, algorithm changes, and AI-driven marketing advancements.

Required Skills & Qualifications

Proven experience in

SEO, SEM, Google Ads, Meta Ads

, and performance marketing. Strong understanding of

Google Analytics, Google Search Console, Google Tag Manager

, and campaign tracking. Proficiency with

AI marketing tools

for content generation, audience targeting, ad optimization, and automation. Experience with landing page builders (WordPress, Webflow, Unbounce, Leadpages, Instapage, etc.). Ability to analyze data and make data-driven marketing decisions. Strong copywriting ability for ads, landing pages, and email campaigns (AI-assisted copywriting is a plus). Experience running lead-generation campaigns for services/education businesses. Understanding of CRM tools, lead scoring, and automated workflows. Knowledge of Canva, basic video editing, and creative design principles is a plus. Excellent communication and project management skills.

Nice to Have

Experience in EdTech, training institutes, or service-based businesses. Knowledge of marketing automation platforms (HubSpot, Zoho, ActiveCampaign, GoHighLevel). Experience with YouTube SEO and YouTube ads. Ability to create short-form video content using AI tools.

What We Offer

Opportunity to lead the full digital marketing operations of a fast-growing EdTech brand. Creative freedom to experiment with AI tools and new-age marketing strategies. Competitive salary + performance-based incentives. Friendly, growth-oriented work culture with significant autonomy. Opportunity to directly influence sales and brand growth.
Job Types: Full-time, Permanent, Fresher

Pay: ?18,000.00 - ?30,000.00 per month

Benefits:

Paid sick time Provident Fund
Work Location: In person