The Digital Marketing professional will be responsible for developing, implementing, and optimizing online marketing strategies to drive brand awareness, lead generation, and customer engagement across digital platforms.
Key Responsibilities:
Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
Oversee website content, analytics, and performance optimization (Google Analytics, Search Console).
Develop and execute content strategies -- blogs, posts, newsletters, videos, etc.
Run ad campaigns (Google Ads, Meta Ads, LinkedIn Ads) and monitor ROI and KPIs.
Collaborate with design, sales, and product teams to align marketing strategies with business goals.
Conduct keyword research, competitor analysis, and performance tracking.
Generate insights and prepare digital marketing reports for management.
Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements:
Bachelor's degree in Marketing, Communications, or related field.
1-2 years of experience in digital marketing or related role.
Proficiency in Google Ads, Meta Business Suite, SEO tools, and analytics tools.
Strong understanding of digital channels, content marketing, and campaign management.
Excellent communication, creativity, and analytical skills.
Certification in Google Ads / Digital Marketing (preferred).
Key Skills:
SEO | SEM | Google Ads | Social Media Marketing | Content Strategy | Email Marketing | Analytics | Branding | Campaign Management | ROI Optimization
Job Type: Full-time
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