Job Description

Company Description

BudBee is a marketplace for certified premium audio, video and electronic products. We provide original certified products directly from premium brands like JBL, Marshall, Denon, B&W, Lenovo, etc to consumers with smart pricing and brand warranty.

Key Responsibility

Own BudBee's paid + organic GTM execution across markets and channels.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Bengaluru. The Digital Marketing Specialist will handle day-to-day tasks like developing and implementing marketing strategies across digital platforms. Responsibilities include managing social media accounts, analyzing web traffic and user engagement, creating and optimizing online marketing campaigns, and communicating with stakeholders.

Responsibilities

Plan & execute performance marketing campaigns across

Meta, Google, YouTube and X

. Drive

paid acquisition

with strong ROI measurement (CAC vs LTV). Execute

local targeting

, including geo-segmented campaigns. Build

retargeting funnels

(abandoned carts, viewed products, engaged users). Work with agencies/freelancers for

influencer tie-ups & PR campaigns

. Create & manage

email/SMS/WhatsApp flows

for nurture + repeat conversions. Track & optimize

CAC, CTR, CVR, ROAS

, reporting weekly. Coordinate with

visual creator

for campaign assets. Explore

growth hack

opportunities.

Qualifications

2-5 years in

performance marketing / e-commerce growth

. Hands-on experience with

Meta Ads Manager, Google Ads, GA4, Shopify tracking

. Strong understanding of

CAC, LTV, AOV metrics

. Experience in

premium consumer brands or electronics/retail category

preferred. Analytical + creative mindset (able to test content angles).
Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

Health insurance Paid time off
Application Question(s):

We must fill this position urgently. Can you start immediately?
Work Location: In person