Job Description

Job Title:

Digital Marketing Specialist (Google Ads Expert)

We are seeking a results-driven

Digital Marketing Specialist with strong expertise in Google Ads

to plan, execute, and optimize paid marketing campaigns. The ideal candidate will have hands-on experience in creating and managing high-performing Google Ads campaigns, along with a solid understanding of digital marketing strategies to drive measurable business growth.

Key Responsibilities:

Plan, create, and manage

Google Ads campaigns

(Search, Display, Shopping, YouTube). Conduct

keyword research, competitor analysis, and audience targeting

for maximum ROI. Optimize campaigns by monitoring

CTR, CPC, conversions, and quality scores

. Create compelling

ad copies, visuals, and landing pages

to improve performance. Develop and implement

overall digital marketing strategies

including SEO, social media, and email marketing support. Use

Google Analytics, Tag Manager, and Data Studio

to track, measure, and report performance. Perform

A/B testing

for ads, creatives, and landing pages to improve campaign efficiency. Stay updated with

industry trends, new ad formats, and Google algorithm changes

. Collaborate with design, content, and sales teams to align campaigns with business goals.

Required Skills & Qualifications:

Proven experience (2-5 years) managing

Google Ads campaigns

with measurable success. Strong knowledge of

PPC, SEM, Display, and YouTube advertising

. Hands-on experience with

Google Analytics, Tag Manager, Data Studio, and conversion tracking

. Basic knowledge of

SEO, social media, and other digital marketing channels

. Strong analytical skills with the ability to interpret data and optimize campaigns. Excellent communication, creativity, and problem-solving abilities. Google Ads Certification is a plus.
Job Type: Full-time

Pay: ₹12,268.66 - ₹46,906.18 per month