Job Description

Digital Marketing Specialist - Overseas Education & Admissions | Work from Office (Bangalore)
Company: Acelot Academy (Division of Acelot Innovation Pvt. Ltd.)
Location: Bangalore (Work from Office)
Experience Required: 5+ years in Digital Marketing for Study Abroad / Overseas Education (B2C Lead Generation)
About Us
Acelot Academy helps students achieve their global education dreams across MBBS, MD, MBA, BBA, BE, ME, MCA, and other UG & PG programs abroad. We are also a leading player in Corporate Training & Learning Management Solutions (LMS).

We are looking for a Digital Marketing Specialist who can drive student leads and admissions through AI-powered digital marketing campaigns.

Key Responsibilities
Lead Generation (B2C):

Generate high-quality student leads for Study Abroad programs (MBBS, MD, MBA, BBA, BE, ME, MCA).

Drive both organic & inorganic campaigns for maximum admissions.

Implement AI-enabled lead generation tools (predictive analytics, AI chatbots, automated targeting).

Digital Campaign Management:

Plan, execute, and optimize campaigns across Meta (Facebook & Instagram Ads), LinkedIn Ads, YouTube Marketing, Google Ads, SEO, SEM, and Display Ads.

Run re-marketing & lookalike audience campaigns to scale lead acquisition.

Leverage AI for ad optimization, content personalization, and real-time targeting.

SEO, Content & Website Growth:

Boost organic rankings for keywords like MBBS Abroad, Study in USA/UK/Canada/Australia, Overseas Education Admissions.

Increase website traffic and student inquiries through AI-driven SEO & content tools.

Collaborate with design/content teams for AI-powered creatives, reels, videos, blogs, and campaigns.

Analytics & Reporting:

Monitor campaign performance using Google Analytics, Ads Manager, LinkedIn Campaign Manager & AI-driven dashboards.

Report on CPL, ROI, conversion funnels, and student acquisition metrics.

Continuously test, optimize, and scale campaigns.

Skills & Competencies Required
? 5+ years of digital marketing experience in Overseas Education / Study Abroad lead generation (B2C focus)
? Proven success in SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, YouTube Marketing
? Expertise in AI tools for marketing (ChatGPT, Jasper, HubSpot AI, AI SEO tools, lead automation & enrichment)
? Experience in student acquisition campaigns with measurable admissions success
? Strong analytical mindset with data-driven decision-making skills
? Hands-on knowledge of CRM integration, marketing automation, funnel optimization
Qualifications
Graduate / Postgraduate in Marketing, Business, or related field
Certifications in Google Ads, SEO, Meta Ads, AI-based Marketing Platforms preferred
Why Join Us?
e part of a fast-growing Overseas Education & EdTech brand
Work with the latest AI tools & automation platforms in digital marketing
ompetitive salary + performance-based incentives
Dynamic work culture with career growth opportunities

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person