Job Description

We are looking for a results-driven

Digital Marketing Specialist

with proven expertise in

lead generation

,

social media marketing

, and

paid advertising

. This role is crucial to driving student enrollments and brand visibility in the fast-growing EdTech space.

Key Focus Areas:

Lead Generation

through performance marketing campaigns

Social Media Marketing (SMM)

- strategy, content, engagement

Paid Advertising (SEM/SMM Ads)

- Meta Ads, Google Ads, YouTube Ads

Responsibilities:

Plan and execute high-converting

lead generation campaigns

across digital platforms Run and optimize

paid ad campaigns

(Google Ads, Facebook/Instagram, YouTube, LinkedIn) Build and manage

targeted ad funnels

for student acquisition Develop engaging and relevant content for

social media channels

Monitor and grow

social media presence

and audience engagement Track campaign metrics using

Google Analytics, Meta Ads Manager

, etc. Collaborate with design/content teams to develop compelling ad creatives and CTAs Continuously A/B test creatives, messaging, and landing pages to improve conversion rates

Skills & Tools:

Paid Ads:

Google Ads, Meta (Facebook/Instagram) Ads, YouTube Ads

Social Platforms:

Facebook, Instagram, LinkedIn, YouTube

Analytics Tools:

Google Analytics, Meta Business Suite

Lead Tracking: Landing pages, forms, UTM tracking Bonus Tools:

WordPress, Canva, SEMrush

Qualifications:

2 years of hands-on experience in

digital marketing

, with focus on

lead generation and paid ads

Deep understanding of

campaign strategy, targeting, and performance metrics

Strong knowledge of

social media algorithms

and content best practices Excellent communication, creative, and data analysis skills Experience in the EdTech or education sector is a plus
share resume to remya.rajan@people-click.com

Job Type: Full-time

Pay: ?20,000.00 - ?450,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund
Work Location: In person