Job Description

Park Avenue Hotel is a growing hospitality brand with hotels and restaurants in multiple locations, dedicated to providing exceptional guest experiences. We are looking for a skilled Digital Marketing Specialist to enhance our online presence, manage Google Ads, and drive bookings through strategic marketing efforts.

Key Responsibilities:

1. Google Ads & Paid Advertising

Plan, execute, and optimize Google Ads campaigns for hotels and restaurants. Conduct keyword research and competitor analysis to improve ad performance. Monitor and adjust budgets to maximize ROI on digital ad spend. Track and report campaign performance using Google Analytics and other tools.
2. Social Media & Content Marketing

Develop and manage social media strategies for brand awareness and engagement. Create and schedule content across platforms (Facebook, Instagram, LinkedIn, etc.). Run paid social media campaigns for targeted reach and engagement. Monitor and respond to customer interactions on social platforms.
3. SEO & Website Management

Optimize website content for search engines (SEO) to improve organic rankings. Collaborate with web developers to enhance site performance and user experience. Ensure hotel listings on Google My Business, TripAdvisor, and OTAs are updated.
4. Online Reputation & Review Management

Monitor and respond to guest reviews on Google, TripAdvisor, and other platforms. Implement strategies to encourage positive reviews and manage negative feedback.
5. Email & WhatsApp Marketing

Develop email marketing campaigns to promote offers, loyalty programs, and events. Create WhatsApp marketing strategies for direct customer engagement.
6. Performance Analysis & Reporting

Use Google Analytics and social media insights to track campaign performance. Generate reports on marketing activities and suggest data-driven improvements.
Qualifications & Skills:

Bachelor's degree in Marketing, Digital Marketing, or a related field. 2+ years of experience in digital marketing, preferably in hospitality or F&B.

Hands-on experience

with Google Ads, Facebook Ads Manager, and SEO tools. Strong understanding of social media trends and content marketing. Knowledge of Google Analytics, Google My Business, and review management. Ability to work independently and collaborate with teams.
What We Offer:

Competitive salary and performance-based incentives. Opportunity to work in a dynamic and growing hospitality brand. Learning and development opportunities.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Cell phone reimbursement Food provided
Schedule:

Day shift Fixed shift
Work Location: In person