to lead our online marketing initiatives and drive patient footfall. The ideal candidate will be responsible for generating
10 daily walk-in patients
through strategic and data-driven digital marketing campaigns.
Key Responsibilities:
Plan, implement, and optimize digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, etc.) to generate leads and walk-ins.
Develop and execute local SEO strategies to enhance visibility in the area.
Manage and grow social media presence with a focus on engagement and local reach.
Monitor and optimize marketing funnels to convert online leads into physical visits.
Design and manage content marketing strategies (blogs, video, email) targeting prospective patients.
Collaborate with the front desk team to track and ensure daily patient walk-in targets are met.
Analyze campaign performance and provide regular reports with actionable insights.
Maintain a marketing calendar and execute promotional campaigns/events.
Stay updated with industry trends and digital tools to ensure continued growth.
KPIs / Performance Metrics:
10 walk-in patients per day
generated via digital marketing channels.
Conversion rate of leads to walk-ins.
Cost per lead and return on ad spend (ROAS).
Growth in social media engagement and followers.
Website traffic and lead generation metrics.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
3-5 years of proven experience mandatory in digital marketing, preferably in the healthcare or service industry.
Strong knowledge of SEO, SEM, social media marketing, email campaigns, and analytics tools (Google Analytics, Meta Ads Manager, etc.).
Excellent communication and creative thinking skills.
Ability to work independently and meet performance goals consistently.
Preferred Skills:
Experience in healthcare or clinic-based marketing.
Knowledge of CRM systems and lead tracking tools.
Graphic design or video editing skills (Canva, Adobe tools, etc.) is a plus.
Note: Apply only if you're located in bangalore
Job Type: Full-time
Pay: ?30,000.00 - ?45,000.00 per month
Work Location: In person
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