Job Description

We are seeking an experienced and results-driven PPC Specialist to join our team! In this role, you will be responsible for setting up, implementing, and managing digital marketing campaigns. Digital marketing strategies are vital to our company's success, so your role will be crucial in helping us achieve our business goals and objectives. We expect you to bring experience and a passion for digital technologies and marketing channels.What You'll Do (but are not limited to):

• Manage pay-per-click (PPC) campaigns across social media and search engines (Google, Bing).
• Conduct analysis and A/B testing to identify strong, relevant keyword searches to optimize campaign success.
• Create targeted campaigns, including writing ad copies and optimizing creatives.
• Collaborate with internal and external stakeholders to develop ad copies and creative content.
• Provide regular reports on performance metrics and insights.
• Analyse, monitor and report on ROI for all PPC campaigns to respective stakeholders.
• Analyse, monitor, and report on competitors' PPC campaigns, including keywords being targeted.
• Create monthly reports for performance insights. Experience in building reports on looker studio/Power BI is good to have.
• Stay up to date with market and technology-related developments.

What You'll Need

• Minimum of 3 years of experience as a Digital Marketing Executive with hands-on experience in SEO/SEM, PPC, Social Media Advertising, Google Analytics, and CRM software.
• Degree in Marketing, Communications, or a relevant field, or an equivalent certification from a recognized institute.
• Strong knowledge of digital marketing channels and online marketing tools.
• Familiarity with web design and best practices in online marketing.
• Excellent time management and English communication skills.
• Previous experience working with agencies is a plus.

What we expect

• An inquisitive mind that constantly challenges the status quo.
• A positive attitude and strong team player.
• Critical thinking and problem-solving abilities.

Life is in the DetailsBeaconMedaes has been the center of the medical gas world for more than 60 years. We are a leading solutions provider in the education, design, manufacturing, supply and service of piped medical gas and laboratory gas systems. Our main corporate office and competence center for medical and laboratory gas expertise is located in Rock Hill, South Carolina.Learn more at