Job Description

We're a growing SaaS startup building an AI?powered technical interview platform designed to help companies evaluate coding skills faster, more accurately, and at scale. Our mission is to transform the way engineering teams hire by combining intelligent automation with a seamless candidate experience.

We're looking for a proactive, creative, and data?driven

Digital Marketing Specialist

to own our LinkedIn presence, drive outbound lead generation, and help us reach new clients through targeted email outreach. This is a fully remote role with significant autonomy and room to grow.

What You'll Do

LinkedIn Marketing

Manage and grow the company's LinkedIn presence (company page + founder profiles). Create engaging content tailored to engineering leaders, recruiters, and hiring managers. Run targeted LinkedIn outreach campaigns to generate qualified leads. Monitor engagement metrics and optimize content strategy based on performance.

Email Outreach & Lead Generation

Build and manage outbound email campaigns to reach potential clients. Research and segment target audiences (tech recruiters, CTOs, engineering managers, HR teams). Write compelling outreach copy that drives replies and demo bookings. Track campaign performance and continuously refine messaging.

General Digital Marketing

Support broader marketing initiatives such as landing pages, newsletters, and case studies. Collaborate with the product and sales teams to align messaging with customer needs. Experiment with new channels and tactics to expand our reach.

What We're Looking For

1-3+ years of experience in digital marketing, growth marketing, or demand generation. Strong understanding of LinkedIn as a B2B marketing and lead?gen platform. Experience with outbound email tools (e.g., Apollo, Lemlist, Instantly, HubSpot). Excellent writing skills--clear, concise, and persuasive. Comfortable working in a fast?paced startup environment with high ownership. Bonus: Experience marketing to technical audiences or in HRTech/RecruitingTech.

Why You'll Love Working With Us

Fully remote role with flexible hours. High?impact position where your work directly drives company growth. Opportunity to shape marketing strategy from the ground up. Work with a modern AI?driven product solving real problems for engineering teams.
Job Types: Full-time, Part-time, Internship

Experience:

Digital marketing: 1 year (Required)
Work Location: Hybrid remote in Gurugram, Haryana (122008)