Job Description

Job Summary

We are seeking a skilled and results-oriented

Digital Marketing Specialist

to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate will have hands-on experience in performance marketing, content strategy, analytics, and conversion optimization to drive brand awareness, leads, and revenue growth.

Key Roles & Responsibilities

Digital Marketing Strategy

Develop and execute end-to-end digital marketing strategies aligned with business objectives Plan and manage full-funnel campaigns (awareness, consideration, conversion)
Paid Advertising & Performance Marketing

Manage and optimize paid campaigns on

Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads

, etc. Monitor KPIs such as CTR, CPC, CPA, ROAS, and conversion rates Conduct A/B testing for ads, creatives, audiences, and landing pages
Search Engine Optimization (SEO)

Perform keyword research and competitor analysis Optimize on-page, off-page, and technical SEO elements Monitor search rankings, organic traffic, and SEO performance
Content & Social Media Marketing

Plan and manage content strategies for websites, blogs, and social media platforms Create content calendars and oversee publishing schedules Collaborate with designers and content writers to develop engaging content
Email & Marketing Automation

Create and manage email marketing campaigns and workflows Segment audiences and personalize messaging Analyze email performance metrics and optimize campaigns
Analytics, Tracking & Reporting

Set up and manage tracking tools such as

Google Analytics, Google Tag Manager, and ad pixels

Analyze campaign and website performance data Prepare weekly and monthly reports with insights and recommendations
Conversion Rate Optimization (CRO)

Optimize landing pages and user journeys to improve conversions Identify drop-off points and implement data-driven improvements
Budget & Vendor Management

Manage digital marketing budgets and ensure cost efficiency Coordinate with external agencies or vendors when required
Market Research & Trends

Stay updated with the latest digital marketing trends, tools, and platform updates Conduct competitor analysis and identify growth opportunities

Required Qualifications & Skills

Bachelor's degree in Marketing, Business, or a related field Proven experience as a Digital Marketing Specialist or similar role Strong knowledge of SEO, SEM, SMM, and email marketing Hands-on experience with Google Ads, Meta Ads, and analytics tools Analytical mindset with strong problem-solving skills Excellent communication and project management abilities
Job Type: Full-time

Pay: ₹10,813.42 - ₹35,000.00 per month

Work Location: In person