Job Description

Wayspire is expanding its Online UG/PG Degree Programs vertical and is hiring a Digital Marketing Executive whose primary responsibility is lead generation.

This role is strictly for candidates with hands-on experience in Online Degree / Distance Education / Indian University admissions marketing.

Key Responsibilities

Generate qualified leads for Online UG & PG Programs (MBA, BBA, BCA, MCA, BA, B.Com, M.Com) Plan, execute, and optimize paid ad campaigns on: Google Ads Meta Ads (Facebook & Instagram) Run Email marketing campaigns for: New leads, Old data / reactivation, Admission deadlines & follow-ups Execute WhatsApp marketing using: Broadcasts, Follow-up & drip campaigns Optimize Cost Per Lead (CPL) and improve lead quality Work closely with admissions & counselling teams to improve conversions Track and report daily / weekly performance (leads, CPL, spend)

Required Experience & Skills

Minimum 2+ years experience in: Online Degree Programs / Distance Education Strong hands-on experience with: Google Ads, Meta Ads, Email marketing tools, WhatsApp marketing platforms Clear understanding of: Admissions funnel, Lead quality vs volume, Budget optimization & ROI
Target-driven, execution-focused mindset

Work Details

Location: Gurugram, Haryana (Work From Office)

Working Days: 6 days/week

Timings: 10:00 AM - 7:00 PM

CTC: Up to ₹4.5 LPA

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Provident Fund
Work Location: In person