Job Description

We are looking for a Digital Marketing Specialist with expertise in Performance Marketing (Ads), Social Media Management, and SEO.


Job Type :

Full Time

Location :

Gurugram

Experience :

2-6 Years

Digital Marketing Specialist (Ads | Social Media | SEO) We are looking for a Digital Marketing Specialist with expertise in Performance Marketing (Ads), Social Media Management, and SEO. The role requires strong research, strategy, and campaign execution skills, along with the ability to interact with clients and deliver measurable results.

Key Responsibilities:

Plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) for lead generation and ROI.

Develop and manage social media strategies across Facebook, Instagram, LinkedIn, YouTube, and Twitter.

Create and manage content calendars, ad creatives, and engagement campaigns.

Conduct SEO audits, keyword research, and competitor analysis

Implement on-page & off-page SEO strategies to improve organic rankings and traffic.

Monitor and analyze campaign performance using Google Analytics/GA4, Search Console, and other tools

Prepare performance reports and present insights to clients/stakeholders

Stay updated with the latest digital marketing trends, tools, and best practices

Skills Required:

Strong knowledge of Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads

Proficiency in SEO tools (SEMrush, Ahrefs, Moz, Google Analytics/GA4, Search Console).

Expertise in social media management & analytics tools (Meta Business Suite, Hootsuite, Buffer).

Strong understanding of campaign KPIs - CPC, CPA, CTR, ROAS

Excellent client communication & presentation skills

Ability to work on multiple campaigns and deliver ROI-driven results

Education:

MBA / BBA in Marketing, or Graduate with relevant experience in Digital Marketing, SEO, Ads, and Social Media

Why head into the battlefield unprepared?

We work with ideas that inspire, engage and excite. Ideas that challenge convention and shape the trends. Through our awe-inspiring personal touch.

Why you will love it here?

We want to foster individuality, and love to work with all kinds of people - quirks and all.

#1

Creative Freedom

At ISM, individuality is celebrated. We embrace diverse perspectives and welcome all kinds of people, quirks and all. Your unique insights and creativity will flourish here.

#2

Innovative Environment

We're not just a company; we're a playground for ideas. We foster an environment where innovation thrives. If you have a knack for creative solutions, you'll feel right at home.

#3

Collaborative Vibes

Join forces with a cross-discipline team of product managers, strategists, UX designers, directors, and developers. Our collaborative spirit fuels collective success.

#4

Attention to Detail

We appreciate the beauty of detail. If you're the type who notices the subtleties and believes in the power of precision, you'll fit right in.

#5

Professional Growth

We invest in our team's growth. Expect opportunities for skill development, project management, and exposure to QA methodology and agile frameworks.

#6

Inclusivity Matters

We value teamwork and great personalities. You'll have the chance to work with team players who radiate positivity and are fantastic collaborators.